Our approach to choosing toys
Toys are building blocks of childhood. They spark imagination, invite discovery and play an important part in a child’s development.
At Toys By Age, we believe toys are much more than a way to pass the time. The right toy can offer a valuable learning experience when it matches a child’s age and developmental stage.
Toys matched to age and development
Age is our main starting point. A toddler has different needs from a young teenager, and those needs change as a child grows. But age is only the beginning.
Within each age group, we also consider typical developmental needs and milestones, including fine motor skills, cognitive development, creativity and social interaction.
Reviews shaped by real experience
Many recommendations are informed by practical experience from our own families and our wider network of parents and carers. This helps us assess play value, durability and educational potential.
Our mission
We want to help parents and carers find toys that are not only fun, but also add value to a child’s growth and development.
Explore our toy selection